Noriega Market (Gus's Market)

Noriega Produce (1985) is the second of four Gus’s community markets, including Haight Street Market (1981), Gus’s in the Mission (2015), and Gus’s in the Mission Bay district (2018). Founded by immigrants Gus Vardakastanis and his father Dimitri Vardakastanis, we’ve worked out in the past four decades how to serve you best: you like to find the highest quality version of what you’re looking for at great prices. It’s pretty simple – fresh groceries, great selection, and neighborly service. Gus’s Market is by locals for locals. We don’t just call ourselves a mom-and-pop store, we strive to make you part of our family.